The hook is "how was the party?" The call to action is "Don't be stupid. Don't drink and drive." The target audience is adolescent teenagers who party and can drive. MADD is the organization that is sponsoring this ad.
This psa definitely has a targrt audience focused on the youth. One of the cool things about this psa is the way the birth year is the only number visible, and the death date is covered up by the seat belt. This signifies if you don't buckle up when you are driving then you run the risk of getting into a car accident and dying.
Michael Penn - Philadelphia 471 In this photo the aperture was low to create a depth of field. It has a bokah effect where the background is blury, creating a sharp, focused effect on the phone. The shutter speed I imagine was on a low setting, capturing the movement in the background therefore inhancing the stillness and mystery of the abandoned phone.
scenario: she answers the phone and it's him. she hears his voice and her knees melt. he tells her that he loves her. his plane lands. she drops the phone and runs towards the airport. hails a taxi and frantically wrings her hands. bursts through the doors. pushing past people. rushing through groups. she leaps into his arms. he is home. he is hers. the phone lays forgotten.
Day 8: Phone booth - In Taiwan, there are still public phones and phone booths scattered across the city. They're fairly inexpensive and surprisingly well-kept. I wasn't able to get this shot completely how I wanted it (the light reflection on the glass is distracting), but I think if my skills in photoshop improve I can get rid of these small things. — with Andy Hsu in Taipei, Taiwan. Tags: Dimsuminabox2go