Max Miedinger was a Swiss typeface designer who gave us Helvetica, a typeface that has subsumed so much of our lives that we scarcely notice its ubiquity. The pared down typeface takes center stage in branding from American Apparel to American Airlines; but Helvetica also weasels its way into instruction manuals and nutritional panels. We also have yet to hear of another typeface that is compelling enough to have a feature length documentary made about it.
Aleksandr Rodchenko is widely considered one of the founders of the Productivist movement of in the early 20th century Russian avant-garde art scene (which preceded landmarks such as Bauhaus and the De Stijl movement). He emerged as a prolific painter, sculptor, photographer, graphic designer, industrial designer and architect.
The 30 Most Influential Designers of All Time8. David Mellor
In 1919, German architect Walter Gropius founded the Staatliches Bauhaus, an institution still renowned for its approach to teaching and integrating craft, design and the fine arts. In addition to founding a school that attracted the likes of Paul Klee, Wassily Kandinsky, Laszlo Moholy-Nagy, and Josef Albers as faculty, Gropius is also considered to be a pioneer of modern architecture.
The 30 Most Influential Designers of All Time6. Milton Glaser
Milton Glaser is such an accomplished graphic designer that the I ♥ NY (yes, someone designed that) logo is only a part of his portfolio. Glaser, along with his peer Clay Felker, founded New York Magazine in 1968. And among some of the graphical gifts endowed to future generations from Glaser are the Target, JetBlue and Coach logos. The World of Milton Glaser only drives home the ideology that Glaser's work strove for: design that is legible, informative and visually pleasurable.