Munch'n

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 2mo
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the word munch written in white on a black background
Munch'n
We are an independent specialist branding and design agency, based in Auckland, New Zealand. We believe in the power of design to make products and services look and sound more beautiful, so more people engage with them, creating long lasting relationships that change behaviour and deliver commercial benefit. - Brand Identity - Packaging - Visual Identity - Graphic Design contact us at andrew@triedandtruedesign.co.nz or prue@triedandtruedesign.co.nz see us at www.triedandtruedesign.co.nz
an ipad displaying the munch app on it's screen, which is also available for
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
a tablet with an image of a kiwi fruit on the screen and another one in the background
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
a plastic container filled with lots of green fruit
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
a person holding a red bag with the word munch'n on it in front of them
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
a tablet with an image of fruit on the screen
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
a woman is walking past two posters on the wall
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
a man pushing a dolly with pink boxes on it's wheels in a warehouse
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
three iphones displaying different app designs for women's health products, including an elephant and pig
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
a container filled with raspberries sitting on top of a pile of other fruit
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.
an advertisement for munch's is displayed on the side of a bus stop
Munch'n
A clear, yet challenging brief for Munch’n – ‘Create a brand using just one word that can be used across a portfolio of berry products exported globally (primarily to Asia)’. The primary vehicle for the brand was small fruit punnets where the visibility of the actual berries was vital, so the brand had to be extremely noticeable in a small space but not so dominant that the product was hidden.