Ad & Copywriter Legends

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the purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy
TOP 25 QUOTES BY JOHN CAPLES | A-Z Quotes
TOP 25 QUOTES BY JOHN CAPLES | A-Z Quotes
an older man with glasses and a suit on is looking at the camera, in front of
TOP 25 QUOTES BY CLAUDE C. HOPKINS | A-Z Quotes
TOP 25 QUOTES BY CLAUDE C. HOPKINS | A-Z Quotes
an old newspaper advertisement with a woman's profile on the front and back page
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Read more: https://www.luerzersarchive.com/en/magazine/print-detail/10876.html Date of first appearance: 1918. Tags: FCB, Chicago,Claude C. Hopkins,
a black and white photo with a quote on it saying human nature is perpetual in most respect it is the same today as in the time of cesar so the pring
Claude C. Hopkins Quote
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves - Claude C. Hopkins
an old newspaper advertisement with the words, this kind of copy cost $ 1, 000 per week
claude hopkins: 1000 dollari a settimana (uh!) nel 1909 (uh! uh!)
a woman is talking to another woman at a beauty store
facebook-page-like-ad-examples | Jess Bahr
Facebook Page Like Ad Examples
an old newspaper article with a photo of a man in suit and tie sitting at a table
a black and white photo with a quote on it saying the consumer isn't a non
David Ogilvy Quote
Don't count the people that you reach, reach the people who count - David Ogilvy
the purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy
John Caples Quote
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy. - John Caples
Dentaltown - Did you know the advice to "See your dentist twice a year" was dreamed up by an ad agency for Pepsodent toothpaste? The Most Influential Person in the History of Dentistry - was not a dentist! Claude Hopkins was approached by an old friend about a new dentifrice (toothpaste) called Pepsodent.   http://tcdodenver.blogspot.com/2013/09/the-most-influential-person-in-history.html. Pepsodent Toothpaste, Toothpaste Recipe, Dentist Hygienist, Advertising Inspiration, Oral Pathology, Dry Socket, Implant Dentistry, Family Dentist, Restorative Dentistry
Dentaltown - Where The Dental Community Lives®
Dentaltown - Did you know the advice to "See your dentist twice a year" was dreamed up by an ad agency for Pepsodent toothpaste? The Most Influential Person in the History of Dentistry - was not a dentist! Claude Hopkins was approached by an old friend about a new dentifrice (toothpaste) called Pepsodent. http://tcdodenver.blogspot.com/2013/09/the-most-influential-person-in-history.html.
an old newspaper advertisement with two people talking to each other and the caption reads those pearly smiles
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Read more: https://www.luerzersarchive.com/en/magazine/print-detail/10877.html Date of first appearance: 1918. Tags: FCB, Chicago,Claude C. Hopkins,