Using humor to promote a product as well as rhyming to make it memorable.

Using humor to promote a product as well as rhyming to make it memorable.

Big unsubstantiated claims, assuming they are the best, and you should just take their word for it. Just talking about the car, not referring to the viewer at all.

Big unsubstantiated claims, assuming they are the best, and you should just take their word for it. Just talking about the car, not referring to the viewer at all.

The tone is that Pepsi is the authority on cool and they know what people want. If you don't choose Pepsi as well, then you must be the old generation. This is the new thing - using fear of not fitting in to push people into buying product.

The tone is that Pepsi is the authority on cool and they know what people want. If you don't choose Pepsi as well, then you must be the old generation. This is the new thing - using fear of not fitting in to push people into buying product.

This is aimed at women, has a spoil yourself type tone, like you should indulge yourself. Like they are on your side and want to treat you well. Trying to make you feel good about yourself, and they can help you with that.

This is aimed at women, has a spoil yourself type tone, like you should indulge yourself. Like they are on your side and want to treat you well. Trying to make you feel good about yourself, and they can help you with that.

This is very short, sharp and snappy. Not very specific, positive tone, something that can be used in a wide variety of advertising campaigns. Straight to the point.

This is very short, sharp and snappy. Not very specific, positive tone, something that can be used in a wide variety of advertising campaigns. Straight to the point.

This has the same tone as the crayola advertisement, aiming for humor with brutal honesty.

This has the same tone as the crayola advertisement, aiming for humor with brutal honesty.

This 'tongue in cheek' advertising and the tone is more of shock value, than persuasive selling. It is also brutally honest.

This 'tongue in cheek' advertising and the tone is more of shock value, than persuasive selling. It is also brutally honest.

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