Will Edwards - Making money is easy – eventually – when you understand who your target market is, what they want and when you are able to position yourself to be the natural provider of it. Really, that's all there is to creating a winning product or service. But, of course, you then have to work out your route to market. Visitors are not going to come knocking on your door. You have to get your solutions in front of the right people at the right time.