Before American Gigolo, Armani was gaining popularity in Europe but had a small profile in the U.S. The film changed the game for him, as he timed the launch of his ready-to-wear line to align with its release, increasing visibility. By the early 90s, Armani had firmly established himself as a dominant force in fashion, appealing to the aspirations of everyday Americans and redefining men’s style across the country Read the rest on Craze, link in bio
