L & P - This ad uses nostalgic and funny tones to convey the message of the ad, making reference mainly to Stubbies. They point out the drawbacks of Stubbies while making them seem like positives, such as the key pocket which didn't have room for keys. By the end of the ad they have tied in their product in a way that says "yes there were some really weird fashion choices back then thank god we moved on from those but hey that thing you liked back then is still around"

L & P - This ad uses nostalgic and funny tones to convey the message of the ad, making reference mainly to Stubbies. They point out the drawbacks of Stubbies while making them seem like positives, such as the key pocket which didn't have room for keys. By the end of the ad they have tied in their product in a way that says "yes there were some really weird fashion choices back then thank god we moved on from those but hey that thing you liked back then is still around"

Holden - This ad also uses a nostalgic tone to remind viewers of the history of not only the company but the different ways of the past, showing the progression of the company to the modern day. They make references to the old ways of doing things before the technology existed in a way that remembers it fondly but also celebrates the fact that the technology exists now.

Holden - This ad also uses a nostalgic tone to remind viewers of the history of not only the company but the different ways of the past, showing the progression of the company to the modern day. They make references to the old ways of doing things before the technology existed in a way that remembers it fondly but also celebrates the fact that the technology exists now.

Internet Explorer - This ad uses a nostalgic tone to establish a connection to the viewer by reminding them of some of the things that were popular when the company was just starting. In this way the brand try to create a common connection with their audience. They talk about how times have changed and the company has changed with those times.

Internet Explorer - This ad uses a nostalgic tone to establish a connection to the viewer by reminding them of some of the things that were popular when the company was just starting. In this way the brand try to create a common connection with their audience. They talk about how times have changed and the company has changed with those times.

Z Energy - This ad uses an uplifting and friendly tone to address the viewer with a message that appears personal. They talk about general ideas supposedly shared by the nation and therefore the viewer who exists as part of this nation. They do this to establish a common ground among the viewers and then say that they share those values with you, to make a connection with the viewer.

Z Energy - This ad uses an uplifting and friendly tone to address the viewer with a message that appears personal. They talk about general ideas supposedly shared by the nation and therefore the viewer who exists as part of this nation. They do this to establish a common ground among the viewers and then say that they share those values with you, to make a connection with the viewer.

V Energy - This advert doesn't use words so much to convey their tone as they do actions. The ad suggests excitement, daring and fun all from the juxtaposition of the calm open to the energetic music introduced when our stars enter the frame.

V Energy - This advert doesn't use words so much to convey their tone as they do actions. The ad suggests excitement, daring and fun all from the juxtaposition of the calm open to the energetic music introduced when our stars enter the frame.

Speights - This ad uses a reserved informal tone for most of the dialogue where the stars discuss the situation, leading to a punchline with the final reveal, where what seems like a tragic event ends with a positive result. This ties in to the marketing with the idea that even when everything else has gone wrong there is still the brand, reliable and unchanging.

Speights - This ad uses a reserved informal tone for most of the dialogue where the stars discuss the situation, leading to a punchline with the final reveal, where what seems like a tragic event ends with a positive result. This ties in to the marketing with the idea that even when everything else has gone wrong there is still the brand, reliable and unchanging.

Shotgun.co.nz - This ad is a good example of the energetic tone that becomes humorous. The humour is a combination of what is said contrasted with how it is said when referencing the summer swimwear.

Shotgun.co.nz - This ad is a good example of the energetic tone that becomes humorous. The humour is a combination of what is said contrasted with how it is said when referencing the summer swimwear.

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