I love this. It has a great tranquil, soft beauty.first of all it reminds of the clipping mask tool in Illustrator.secondly,I love the simple black & white color scheme.I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background,it's creating great negative space all over.
What I like about this type is that it's based off Helvetica, but it gives a completely new meaning and identity. Helvetica is a very universal typeface that could be used in almost all situations. However, this innovation of Helvetica almost restricts it to be using for a child related item, whether it be a book, logo for a childrens program etc.
Designer: unknown | #advertising | The design was posted on pinterest from inspirationde.com. | I find this design so clever because the word "jam" is actually created from arranging the letter "j" and "m" close together and then placing the "a" inside the "j" and "m." The design is concise, clear, and legible.