AH comments: Many likes about this: the rustic, battered look, but looks clean and elegant, the way the photos pop out at you, the lighting (although may be hard to accomplish) and the angle of the walls.
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."