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The percentage of people preferring one dish over the over for each of the Plate and Arrangement conditions (error bars are 95% CI, ∗∗∗ = p < .001). Odd Or Even, Plates Of Food, Even Numbers, Seared Scallops, Design Techniques, Odd Numbers, White Plate, Science Museum, White Plates
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Odd versus even: a scientific study of the ‘rules’ of plating

We report on the results of a series of large-scale computer-based preference tests (conducted at The Science Museum in London and online) that evaluated the widely-held belief that food should be plated in odd rather than even numbers of elements in order to maximize the visual appeal of a dish. Participants were presented with pairs of plates of food showing odd versus even number of seared scallops (3 vs. 4; 1–6 in Experiment 7), arranged in a line, as a polygon or randomly, on either a…
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