Perfect location to build a positive public relationship with brand. In Rio de Janeiro, on the most crowded beaches it is double return because of both local and international segment. However, my marketing teacher argued - "was it smart to interact with other segment when the campaign was aimed solely on Brazilian audience". I see his point, but there is no perfect solution.
Cool! Crisp! Fresh! We worked with Wieden+Kennedy NY to animate a series of GIFS, overlays, transitions, intros and outros for the Sprite Corner, a bodega-takeover-hiphop-venue in New York. The animation was intentionally loose and naive feeling, intended match the hand painted sign aesthetic inspired by NYC's old school bodegas. It was a blast! You can see all of the gifs over on our site.