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Illusion: IBM’s “Smarter Planet” print campaign was designed by Ogilvy. Credits: Advertising Agency: Ogilvy, Paris, France Creative Director: Susan Westre Associate Creative Director / Art Director: Ginevra Capece Associate Creative Director / Copywriter: Fergus O’Hare Client Account Director: Suzanne Assaf Agency Account Directors: Kim Ball, Ben Messiaen Graphic Designer / Illustrator: Noma Bar Illustrator: Tanya Holbrook [...].

Negative space in advertising

Illusion: IBM’s “Smarter Planet” print campaign was designed by Ogilvy. Credits: Advertising Agency: Ogilvy, Paris, France Creative Director: Susan Westre Associate Creative Director / Art Director: Ginevra Capece Associate Creative Director / Copywriter: Fergus O’Hare Client Account Director: Suzanne Assaf Agency Account Directors: Kim Ball, Ben Messiaen Graphic Designer / Illustrator: Noma Bar Illustrator: Tanya Holbrook [...].

IBM ad | IBM: Outcomes car, IBM, Ogilvy & Mather Paris, IBM, Print, Outdoor ...

IBM ad | IBM: Outcomes car, IBM, Ogilvy & Mather Paris, IBM, Print, Outdoor ...

Logos & hand draws on Behance by Nicolás Crespo — Designspiration

Logos & hand draws on Behance by Nicolás Crespo — Designspiration

Mogwai - by Jason Munn.  One of my new favorite designers thanks to sxsw!

Mogwai - by Jason Munn. One of my new favorite designers thanks to sxsw!

IBM behauptet, Banken jetzt fangen Rauber selbst. Netter Flyer immerhin.

IBM behauptet, Banken jetzt fangen Rauber selbst. Netter Flyer immerhin.

IBM's artwork reminds me of 50s & 60s children's book art direction. Very cool and modern today.

IBM's artwork reminds me of 50s & 60s children's book art direction. Very cool and modern today.

We're an art direction and graphic design studio based in Barcelona with a focus on branding and user experience.

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