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25 Creative and Brilliant Advertisement Design examples - Advertising Ideas

By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.

I think this idea in a newspaper would be cool. Breaks up the heavy blocks of text for a change. Nice use of positive and negative space. Looks like the letters are actually blowing off the page.