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STUDY: Facebook Accounted For 8.48% Of All Web Searches During 4Q Of 2012

STUDY: Facebook Accounted For 8.48% Of All Web Searches During 4Q Of 2012

Die Demografie der Nutzer, ist für viele Marken ein entscheidendes Kriterium bei der Wahl eines sozialen Netzwerkes. Bei Facebook und Twitter spielt dieser Faktor eine untergeordnete Rolle, da über die Masse an Nutzern nahezu jede Zielgruppe angesprochen werden kann. Bei Pinterest zeigt sich ein anderes Bild.

Demografie in sozialen Netzwerken: Frauen dominieren Facebook, Pinterest & Instagram

Die Demografie der Nutzer, ist für viele Marken ein entscheidendes Kriterium bei der Wahl eines sozialen Netzwerkes. Bei Facebook und Twitter spielt dieser Faktor eine untergeordnete Rolle, da über die Masse an Nutzern nahezu jede Zielgruppe angesprochen werden kann. Bei Pinterest zeigt sich ein anderes Bild.

Most people who "like" brands on Facebook do so because they actually like them, not because they want to get free or discounted stuff. The takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates. Syncapse, who values a Facebook fan at $174, worked with Hotspex to interview 2,080 consumers about their reasons for becoming Facebook fans.

Why People Become Facebook Fans

Most people who "like" brands on Facebook do so because they actually like them, not because they want to get free or discounted stuff. The takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads that may actually produce more likes and higher click-through rates. Syncapse, who values a Facebook fan at $174, worked with Hotspex to interview 2,080 consumers about their reasons for becoming Facebook fans.

While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%. ROI was also 14% greater for ads in the newsfeed, according to Nanigans. In addition, the cost per click in the newsfeed was less than one-third of Facebook domain ads.

While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%. ROI was also 14% greater for ads in the newsfeed, according to Nanigans. In addition, the cost per click in the newsfeed was less than one-third of Facebook domain ads.

INFOGRAPHIC: How Retailers Fared On Facebook For Black Friday, Cyber Monday - AllFacebook

INFOGRAPHIC: How Retailers Fared On Facebook For Black Friday, Cyber Monday - AllFacebook

Infografia de Quintly: Medias de Rendimiento de Páginas de Facebook por número de seguidores (agosto 2013)

Infografia de Quintly: Medias de Rendimiento de Páginas de Facebook por número de seguidores (agosto 2013)

1 Mrd. mobile Facebook-Nutzer 2014?

1 Mrd. mobile Facebook Nutzer in 2014

Facebook Kundensupport Deutschland - Unternehmen socially devoted

Facebook Kundensupport in Deutschland : Die Top 10 Unternehmen.

Facebook Kundensupport Deutschland - Unternehmen socially devoted

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