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I chose this picture as this picture fulfils the criteria on balance. Balance, which shows the symmetry and asymmetry of an element in a photo. For example, in this photo, the watch and wrench will be symmetrical if folded into half. Hence, this fulfils the criteria as one of the design principals of balance.

I chose this picture as this picture fulfils the criteria on balance. Balance, which shows the symmetry and asymmetry of an element in a photo. For example, in this photo, the watch and wrench will be symmetrical if folded into half. Hence, this fulfils the criteria as one of the design principals of balance.

Alignment is portrayed in this advertisement through the division and alignment in the design – three sections serving different purposes in the advertisement. One section illustrates the product from the advertisement, another has brief descriptions and another contains the address of the company advertising their product.

Alignment is portrayed in this advertisement through the division and alignment in the design – three sections serving different purposes in the advertisement. One section illustrates the product from the advertisement, another has brief descriptions and another contains the address of the company advertising their product.

I chose this photo as it fulfils the principal design of contrast. In this photo,as we can see, the first thing that attract the readers' eyes is the. black dress. The black Hermes dress provides emphasis as it is of a dark colour in contrast with the light and white background. The purpose of putting both different items together is to attract the readers' eyes and to also attract the readers to get them to possibly purchase the item in showing them how striking the black dress can be.

I chose this photo as it fulfils the principal design of contrast. In this photo,as we can see, the first thing that attract the readers' eyes is the. black dress. The black Hermes dress provides emphasis as it is of a dark colour in contrast with the light and white background. The purpose of putting both different items together is to attract the readers' eyes and to also attract the readers to get them to possibly purchase the item in showing them how striking the black dress can be.

Proportion -  This picture demonstrates proportion where the lions were larger in the front than the ones at the back. This creates emphasis on the pride of lions in front as compared to the isolated ones at the back

Proportion - This picture demonstrates proportion where the lions were larger in the front than the ones at the back. This creates emphasis on the pride of lions in front as compared to the isolated ones at the back

Balance - This picture displays a form of balance by taking a picture of the lion in an asymmetrical manner. This provides a form of contrast that places emphasis on the lion as it is not placed evenly.

Balance - This picture displays a form of balance by taking a picture of the lion in an asymmetrical manner. This provides a form of contrast that places emphasis on the lion as it is not placed evenly.

Proximity is portrayed in this advertisement as the warm cup of coffee is set apart further from the cold cup of coffee. This can be seen through the difference in size and focus of the photo.

Proximity is portrayed in this advertisement as the warm cup of coffee is set apart further from the cold cup of coffee. This can be seen through the difference in size and focus of the photo.

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