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Marketers Looking Closely At Behavioral Data To Plan Media Strategies

Advertising Executive Sonal Dabral of DDB Mubra Group, Mumbai, discusses the judging criteria - film category - in the advertising industries' CLIO awards (video).

Film Producer Peter Guber Discusses The Art Of Purposeful Storytelling In Creating Compelling Messaging For Campaigning

Saatchi & Saatchi Releases Viral Ad For New Director's Showcase | Cannes 2012

World's Most Powerful Women

Forbes lists the The World's 100 Most Powerful Women! Guess Who Are the Top 3? via @Forbes

The Collection, an iPad app from The New York Times, creates a new way for tablet readers to experience The Times's fashion and style coverage

Mike and i go to ride the inventory, all the while looking to execute an idea wherein you'd have to approach the window, which would be all blacked out, and look through a small sliver in the vinyl. Behind it, you'd find something awesome. Riding 5 markets with the vendor made us think there was something cooler to do. We wound up here instead: holograms. AR. Gesture tracking. At the end of this trip, we got a phone call from home base: "come home. we just won the whole thing."…

Bloomingdales virtual reality shopping | Videos from virtual reality #vr #virtualreality #virtual reality