Content marketing can be easy! So can Yoga, but people make both CMS and Yoga difficult. Focus on the basics, just like Yoga tells you to do and you will find that you're CMS & content marketing needs can be met. Everyone thinks CMS is hard because everyone has developed on top of their CMS to solve other web needs. For me I would compare this to yoga at the gym; incorrectly using a tool and wondering why it isn't working for you!
I recently had the pleasure of joining with a number of industry folks in a “TweetJam” put on by CMSwire.com. For this installment of the monthly series, the focus was on the intersection of web experience management and marketing automation.