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If you've got a product or service, how do you get people talking about it and sharing it with friends? This 2 minute video provides the formula for leveraging social marketing to generate awareness and grow your business.

The Rule of Branding Your Business Can't Survive Without

What makes people buy what they buy? Consumer preferences have always been influenced by advertising, word of mouth and the recommendations of friends and experts. But in the last 15 years, the Internet has become the foremost influence on the consumer’s decision and purchase process, as broadcast’s influence shrinks as channels serve ever smaller segments of the market.

Doing something worth talking about ... a requirement for word of mouth marketing (your most important marketing process).