This Disney film poster for Freaky Friday is a different style to what you'd normally expect from Disney. I think they have targetting teens in this design, succeeding also. The imagery used gives hints to the film and title, showing the mother and daughter wearing the opposit outfits. The background suggests a hypnotising sense which also suggests a hint. I think this is a clever, modern film poster design that doesn't give off too much but will enable the public to want to see it.