Botanics Soothing Eye Make-up Remover. To keep the delicate skin around the eye in good condition it's important to remove make-up gently but thoroughly. This soothing cleanser effortlessly removes eye make-up, even waterproof mascara. The oil phase of the product removes the make-up while Iceland moss extract helps to hydrate and calm the skin. Suitable for even the most sensitive of skin. Dermatologically tested. 5 fl. oz. $6.29, love thios stuff, i usually mix it with a little water
The main persuasive technique in this ad is the celebrity testimonial. Beyonce is an icon, and people not only want to be like her, but they trust her. This leads to the rhetoric technique of ethos, because Beyonce and L'Oreal assure us that "once you find the one, you never go back" and that the product works well. Beyonce even goes as far as saying "there's only one true match for me". Also, flattery is used in L'Oreal's tagline "because you're worth it".
I have what the beauty biz would term “mature skin,” and it’s true: Lately it’s been looking anything but youthful. I’d never used oil on my face, but when this all-natural product landed on my desk I thought I would give it a try. In fact, the results are notable. I've been putting on a few drops at night in lieu of my usual moisturizer, and in the morning my skin has been looking fresh (even when I don't feel that way), a minor miracle. Suki Pure Facial Moisture-Nourishing, $33.