A book that challenges the 'MBA paradigm', The Golden Crossroads sets potential new directions for business leaders and brand marketers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design.
In 2001, Collins embarked on a mammoth five-year research study to work out how companies can migrate from being merely good to being great. First you raise your company standards from good to great, and then the resulting organisation will truly be built to last.
Writing is work. It’s enjoyable work, for the most part, but it’s still work. Especially when you are hit with a bout of writer’s block. Suddenly writing is an impossible task. Creative bloggers have it doubly bad. If we are out of projects AND we can’t think of anything to write about, well, it’s pretty …
Collins conducted a 6-year research study to examine companies from their conception to their current position, using a comparison company in each case along the way. All had outperformed the stock market by a factor of fifteen, and were used as the bedrock of a thinkpiece about how companies could create and sustain enduring success. In massive detail, it chronicled the successful habits of visionary companies, and generated twelve shattered myths about companies and leadership.
Rapaille puts forward the view that early life experiences create imprints which last. So, in the US the code or imprint for cars is ‘identity’, whereas in Germany it is ‘engineering’. And it applies to brands too. There are many interesting anecdotes throughout the book which reminds us of the need to be cognizant of local as well as global.
This is a discussion of how we can apply the new science of choice architecture to nudge people towards decisions that will improve their lives by making them healthier, wealthier, and freer. Every day we make decisions but unfortunately, we often choose poorly. We can understand how people think and design choice environments that make it easier for people to choose what is best for themselves – a nudge in the right direction without restricting freedom of choice.
The Herd by Mark Earls is one of the most fascinating books of the last few years, and one with direct relevance to marketers and researchers alike. Written in a very engaging style and filled with great examples, it offers a challenge to the current predominantly psychological model of research and marketing. In short, it suggests "we’re a lot less individual than we think we are and we’re a lot more influenced by other people’s behaviour than we’d care to admit."