A book that challenges the 'MBA paradigm', The Golden Crossroads sets potential new directions for business leaders and brand marketers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design.

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