A book that challenges the 'MBA paradigm', The Golden Crossroads sets potential new directions for business leaders and brand marketers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design.
In 2001, Collins embarked on a mammoth five-year research study to work out how companies can migrate from being merely good to being great. First you raise your company standards from good to great, and then the resulting organisation will truly be built to last.
This is a discussion of how we can apply the new science of choice architecture to nudge people towards decisions that will improve their lives by making them healthier, wealthier, and freer. Every day we make decisions but unfortunately, we often choose poorly. We can understand how people think and design choice environments that make it easier for people to choose what is best for themselves – a nudge in the right direction without restricting freedom of choice.
Nate Silver's The Signal and the Noise explores the art of forecasting. Silver explains that we are often susceptible to cognitive biases, personal biases and information overload, all of which impede or decision-making ability. Drawing from his own ground-breaking work, as well as that of other successful forecasters, Silver helps readers better understand these biases to separate the ‘signal’ from the ‘noise’ and, ultimately, make better predictions.
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World by Michael Bierut http://www.amazon.com/dp/0500518262/ref=cm_sw_r_pi_dp_A0sfwb154S9CH
Too many corporations outsource their understanding of culture to trend hunters, consulting firms, and sometimes teenage interns. McCracken argues that the American corporation needs a new professional—a Chief Culture Officer, who could track contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. CCO’s would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
Alan Moore effectively creates a bridge from this thinking to the observations and thoughts of people like Seth Godin, Stephen Pressfield, Derek Sivers and John Hagel to paint a picture of how to add the “What” and “How” to the very large “Why” he describes. The book is well written, thoroughly researched and is a great base reference source for those of us interested in and committed to helping enable the change he foresees.