Explore The Reader, Amazing Photos and more!

Lead with the reader! What's the best way to reach readers? Write about readers. Fill in these blanks for a great benefits lead

Photographing Elderly People — Tips And Examples For Taking The Pictrues Of Older Generation

Make it F-A-B: Lead with benefits, substantiate with features. Sell your organization and its stuff by focusing on readers and their needs.

Make it F-A-B: Translate features to advantages to benefits. Learn how you can sell your organization and its stuff by focusing on readers and their needs

#Archives | Want to come up with fresher, faster, more inspired ideas? Practice the five-step creative process with these tips:

#Archives | Want to come up with fresher, faster, more inspired ideas? Practice the five-step creative process with these tips:

Take me to your reader #digitalmarketing

Take me to your reader

Take me to your reader #digitalmarketing

[Popular] ‘I’m so excited’: Why are executive quotes so giddy? Rewrite the quote to excite the reader. Focus on how your whozit or whatzit is going to change the reader’s life.

[Popular] ‘I’m so excited’: Why are executive quotes so giddy? Rewrite the quote to excite the reader. Focus on how your whozit or whatzit is going to change the reader’s life.

Take me away: 'Transporting' stories change readers' minds. Don't try to move them with facts and figures.

Take me away: 'Transporting' stories change readers' minds. Don't try to move them with facts and figures.

But what's the topic? Silver Anvil winners show it's not 'us and our stuff'. Write about the reader and their needs.

But what's the topic? Silver Anvil winners show it's not 'us and our stuff'. To catch your reader, write about the reader and the reader's needs.

#Popular Move from event to impact: Focus news stories on MOI. Position your message in the readers’ best interest.

Move from event to impact: Focus news stories on MOI. Want to reach more readers? Position your message in the readers’ best interest.

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