Sales in the Middle East and Africa will increase more quickly this year than in Asia-Pacific, but from a significantly smaller base. Asia-Pacific already accounts for nearly a third of all B2C ecommerce sales in the world, a share of the total just below North America’s. Next year, Asia-Pacific will lead all regions in share of the worldwide total spent online.
Competing brands are leveraging ecommerce to get ahead. http://ecommerceouttakes.com/2013/12/06/todays-top-ecommerce-news-84/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+EcommerceOuttakes+%28Ecommerce+Outtakes%29
Ecommerce share of total retail sales can mean different things in different markets. In the case of the US, this metric shows the continued strength of brick-and-mortar retail, as well as US consumers’ appetite for purchasing in-store. Approximately 63% of the US population will make a digital purchase this year, yet only 6.5% of US retail sales are expected to come from internet transactions, increasing to 8.9% by 2018.