This design is so simply yet very sophisticated. The use of only black and white makes the design feel complete. The contrast it creates draws the viewer in. The white is created with the milk inside; the glass bottle is used in a purposeful manner.
Introducing Spanish wines to the Chinese market is no easy task. French wines, which are in the majority at present, opted for the path of tradition, by keeping their own identity and authenticity. Eduardo del Fraile opted for the path of culture and of blending Spanish and Chinese traditions.