Cute packaging design and just makes me think of good coffee! From Behance by Todd Bordy curated by Packaging Diva PD. For a type and layout class and thought it would be fun to come up with and brand a Coffee Shop
In branding using a person's name can help create rapport & trust with the customer. For example, Mildred & Co, is loaded with old world connotations & thus can come to represent experience, trust & community with a sense of familiarity.