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The Indie Woman - Her virtual image is as important to her as her real-world one

Why Images are important in your marketing

Women and smartphones

Women and smartphones

from AdWeek

How to Talk to Women

How to talk to women - A peek at today's women and the marketers that understand them

from AdWeek

The Mom Achiever

The Mom Achiever – the hard working, highly educated mothers of today. This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering as another kind of job—one for which they’ll happily hone their skills in order to excel.


How Is Social Media Influencing the Buying Process - infographic

How is #SocialMedia Affecting the Buying Process - #infographic #marketing

from AdWeek

Are These the 12 Types of Millennials?

There's not just one type of #Millennial anymore. What (specifically) does your customer look like? #TargetMarket #Retail #Branding

from AdWeek

The Alpha Goddess

The Alpha Goddess embraces technology, not fears it as is commonly thought.

Ads with a New Purpose by Ogilvy and Mather for IBM

I love the old fashioned London Underground advertisement posters- especially for various attractions around the city like the Tate Gallery. Via the London Transport Museum.