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Megatrends A/W 16/17 – ArtisanInspired by David Carson’s cult rock-and-roll magazine, Ray Gun, design moves away from the clean, stark graphic style that has dominated the past few seasons, and edges towards a (softer) graphic grunge return. A huge influencer of its time, the magazine’s experimental typographic design triggers this season’s photocopy feel, old-school cut-and-paste aesthetic and distinctive graphic overlays.