The First Froc | Froc As so many ideas before, this one too, was born out of necessity. When we couldn’t find a highchair on the market we liked, we’ve decided to build one themselves. We set out to develop an adjustable, wooden, practical highchair, that would fit in our home. Majority of wooden highchairs based on 40 years old design. Froc chair wanted to be unique, practical and attractive, more suitable for modern style of living.