change and adaptation: priests give advice to the people in their church and they can change the views of other people and give them a bigger or broader view on faith. It can also connect them to their faith like how a light bulb provides light and makes people see better.
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
Lighting can be a focal point in a space. I chose this image because it preforms double duty. A light source and an art piece. The vertical lines add height to the room as well as the horizontal lines add width and more space. This type of fixture would even look great against a bright coloured wall behind it to change the mood of the space