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4 Reasons Your Customers Aren't Reading Your B2B Blog Posts. Get more engagement and traffic out of your content marketing by following a few simple rules. By Backbone Media

WEB ANALYTICS: “VISITS” AND OTHER JUNK METRICS. What really matters in your Google Analytics reports. What many marketers don’t realize is that a high number of visits tells you absolutely nothing about the success of your website. By Backbone Media

Blog content is the lifeline of your online presence. Do you ever get the feeling that nobody cares? You spend so much time writing an awesome piece of blog content and it seems like nobody even bothers to read it. You desperately want to get your message across. To be heard, but at the end of the day, you just feel like you’re spinning your wheels.

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