IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
I am not sure if this is a good ad or bad ad for Apple. In one sense Apple could be wanting us to know there MAC is bigger and better. On the other hand how good is an actual Big Mac for your diet? Does that mean a Mac is not healthy or good for you either?
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