Roadkill Couture™ is our controversial but highly acclaimed range of bespoke couture garments that was first showcased at Brighton Fashion Week 2011 and received a standing ovation and extensive press coverage. with <3 from JDzigner www.jdzigner.com
To help you get a head start on generating media coverage for your fashion brand, we've created this very brief press release checklist. Write in the third person. Make sure the topic is newsworthy. Customize the tone and style of the release to match the outlet you're pitching. Eliminate words like "revolutionary", 'innovative", "superior", or "leading". Keep it short and to the point (no more than 500 words). Begin with a headline (keep to 10 words or less).