This intriguing picture illustrates the idea of consumerism from a different angle. It shows the side we as privileged consumers do not often see. The people that have to make our fancy products, or the people that get the short end of the stick when it comes to our money being spent.
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The picture shows a crying kid who is upset that he doesn't have any likes or follows or comments on instagram. This shows how kids are being raised in a generation where social media is an important aspect of our lives, and if you don't look good on social media then you have failed. It's using more Juvenalian satire than Horatian.