Nothing's better than sinking your teeth into a satisfying after-hours side project—or what I guess most people may just call a hobby. But after 10 hours at work, it's not always easy to muster the energy to switch off your TV and go to work on your project. The trick I use is simple, self-evident, and it works. Getting started is everything.
'Confessions of an Advertising Man' is one of those books I would have loved to read during university and get a more realistic grip on what concerns marketing, advertising and whatnot. An instructive and entertaining read to say the very least. It will offer you lots of learnings and a bunch of good old common sense rules that still hold true. I cannot recommend it highly enough.