Ikea Augmented Reality App Lets People Try Furniture in Their Homes Virtually - On selected pages of the 2014 Ikea catalogue, users are directed to the app. By then placing the magazine in the position of where the item would sit in the home, a virtual version of the item is displayed on the smartphone or tablets camera. Talk about a whole new kind of try before you buy!
The chain has updated its Cup Magic iPhone and Android app from the holidays with a Valentine’s Day twist: If you have the app and put the cups within your phone’s field of vision, your phone will display images of heart-shaped flower petals flying off the cup. You can also send a video of the scene to your beloved via email or Facebook.