IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
Ring installation by Arnaud Lapierre distorts and reconstructs reality through the layering of reflections and voids. The cylindrical environment warps visitors' perception of space into a simultaneously reconstructed and deconstructed reality.