Read more: https://www.luerzersarchive.com/en/magazine/print-detail/simen-wahlqvist-58768.html Simen Wahlqvist The goal is to make this product line stand out from its competitors on the supermarket shelves by using bold typography and an opener that doubles up as a fish hook. Tags: Simen Wahlqvist
Read more: https://www.luerzersarchive.com/en/magazine/print-detail/simen-wahlqvist-58767.html Simen Wahlqvist The goal is to make this product line stand out from its competitors on the supermarket shelves by using bold typography and an opener that doubles up as a fish hook. Tags: Simen Wahlqvist
The goal of any package design is to be unique and to differentiate itself from competitors. A bottle or jar can be somewhat of a white canvas for creative package designers. Itâ€™s a space for both art and communication with clients which can be used to tell the story of a brand. There's a lot of ways this can be done, whether it's through the typography or the color of the brand. Today Iâ€™m going to showcase 30 creative package…
AGREE // "I strongly dislike the typeface Papyrus. There, I said it. I get itchy when I see it and feel disturbed when companies, events and shops use typography derived from Microsoft Word to brand themselves. When it comes to telling the world who you are, why use a generic (and probably not design-focused) voice? Not only will you get lost in a sea of competitors also using “Word magic” but standing out in a stylish way becomes virtually impossible."
Since there are SO many directions you could go in, I wanted to create a post that goes over a few logo design tips and tricks, perfect for design beginners or more established brands who are looking for a little logo inspiration. We’re going to cover a few things that make up a great logo, including typography, font weights, adding color, pattern and texture, creating icons/ illustrations and much more. Click through to get started!
Photo-Lettering was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering. Photo-Lettering enjoyed a significant advantage over its competitors with its purpose-built exposure units, expert staff and a sophisticated workflow.