Aaron Ruell directs a sweet story of young love - Coke Falling by Holiday Films. A sweet story of young love and Coca-Cola directed by Aaron Ruell out of Fitzgerald+CO. Ruell keeps the camerawork subtle and unobtrusive as we watch this timeless story unfold. It’s the feel-good story of the year so far as we watch awkward first glances at the fair bloom into young love after sharing a day of thrill rides and Coca-Cola. Aaron Ruell is represented in the U.S. by Biscuit Filmworks.
Chanting Lighter: In India, 'Raam Naam Satya Hai' is chanted when a dead body is carried to the funeral pyre. This chant is synonymous with death. So we tried to leverage this well-known local idiom for an anti-smoking message. Result was a chanting lighter. Fitted at cigarette shops in place of the regular lighters, this chanting lighter played the death chant, every time someone tried to light a cigarette.