Sept. 2016 Conair buys Aquage. “The marriage of BaBylissPRO and Aquage is incredibly powerful,” said Alan Stockman, vice president and general manager, Professional Division of Conair Corporation. “It is our intention to invest aggressively in Aquage to fully unleash its potential – developing new products, entering new categories, and driving international expansion are just a few of the opportunities that we foresee.”
A VR Peek Under The Hood At Smashbox 09/02/2016 The new VR video debuts on several platforms including YouTube and Facebook. The tour is also timed to coincide with the newly redesigned Smashbox Cosmetics website.
Pretty amazing story! IT Cosmetics for $1.2 Billion in Cash (July 2016) articles at> http://www.bloomberg.com/news/articles/2013-12-18/from-tv-anchor-to-75-million-makeup-maverick and http://www.bloomberg.com/news/articles/2016-07-22/l-oreal-agrees-to-acquire-it-cosmetics-for-1-2-billion-in-cash
L’Oréal has signed up five influencers to create its own ‘beauty squad’, with the brand’s UK general manager Adrien Koskas saying it hopes to “shift the industry towards something that is more genuine”. Speaking to Marketing Week, L’Oréal’s UK general manager Adrien Koskas discusses how the brand is hoping to craft a new relationship working with influencers, how it looks to avoid consumer fatigue and why other brands get it so wrong. (summer 2016)