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Vegan Eats in Melbourne. Melbourne is a creative and inspiring city with a flourishing vegan scene. At the epicenter of it all is the vibrant Brunswick Street in Fitzroy (1.5 miles from the CBD); in addition to Smith & Daughters, The Cruelty Free Shop, Vegie Bar and Lord of the Fries there are a number of other smaller, newer or lesser known establishments along the street with vegan options.