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3 | Pentagram And New York City Attempt To Redesign Pedestrian Behavior | Co.Design: business + innovation + design

Pentagram And New York City Attempt To Redesign Pedestrian Behavior

3 | Pentagram And New York City Attempt To Redesign Pedestrian Behavior | Co.Design: business + innovation + design

IMAGINE that you are French. You are walking along a busy pavement in Paris and another pedestrian is approaching from the opposite direction. A collision will occur unless you each move out of the other’s way. Which way do you step?

The wisdom of crowds

really interesting article about changing pedestrian behavior for a few reasons. One of which is that it might organize emergency situations better.

Pentagram’s Michael Gericke and his team have designed a bold and elegant new advertising campaign and graphic program for Top of the Rock that highlights the amazing one-of-a-kind vistas seen from the deck. The campaign, which will run throughout the year, appears in print advertisements, promotions and websites, and on posters, digital kiosks, banners and buses throughout New York.

Pentagram’s Michael Gericke and his team have designed a bold and elegant new advertising campaign and graphic program for Top of the Rock that highlights the amazing one-of-a-kind vistas seen from the deck. The campaign, which will run throughout the year, appears in print advertisements, promotions and websites, and on posters, digital kiosks, banners and buses throughout New York.

Informative bricks in the sidewalks orient pedestrians and direct them to their destinations, although this probably would make people less aware of other walkers...

Informative bricks in the sidewalks orient pedestrians and direct them to their destinations, although this probably would make people less aware of other walkers.

Streetscapes — The Pedestrian Loses the Way - NYTimes.com

The Pedestrian Loses the Way

Streetscapes — The Pedestrian Loses the Way

1 | Pentagram And New York City Attempt To Redesign Pedestrian Behavior | Co.Design: business + innovation + design

Pentagram And New York City Attempt To Redesign Pedestrian Behavior

Client NYC Department of Transportation Symbol and campaign to remind pedestrians and drivers to look before entering crosswalks and intersections.

The campaign also includes a poster that plays off the old "Why did the chicken cross the road" joke.

Pentagram & NYC attempt to redesign pedestrian behavior: a clever campaign calling for pedestrians, cyclists, and drivers to pay attention pops up in New York's busiest intersection.

An app called WalkSafe that detects fast-moving vehicles while the pedestrian is actively using the phone (talking or texting).

An app called WalkSafe that detects fast-moving vehicles while the pedestrian is actively using the phone (talking or texting).

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