Initially, we spent time with Sainsbury’s management to understand the issues and discover the most appropriate direction. This led to a brief to create an engaging and inspirational environment that is easy to shop, rich in attitude and energy, with the key objective of improving Sainsbury’s non-food credentials. The main departments to focus on were the ‘TU’ fashion brand, Health and Beauty and General Merchandise, including Home and Entertainment.
Gok Wan Sainsbury's TU Brocade and Damask, blue trend
Dress from Sainsbury's Tu range Islamic geometric design fashion