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Fashion On A Budget: A Haul From Tu Clothing, Sainsbury's

Fashion On A Budget: A Haul From Tu Clothing, Sainsbury's

Gok Wan and his 'dangerous' 60s fashion collection for Tu at Sainsbury's -Cosmopolitan.co.uk

Gok Wan and his 'dangerous' 60s fashion collection for Tu at Sainsbury's -Cosmopolitan.co.uk

Initially, we spent time with Sainsbury’s management to understand the issues and discover the most appropriate direction. This led to a brief to create an engaging and inspirational environment that is easy to shop, rich in attitude and energy, with the key objective of improving Sainsbury’s non-food credentials. The main departments to focus on were the ‘TU’ fashion brand, Health and Beauty and General Merchandise, including Home and Entertainment.

Initially, we spent time with Sainsbury’s management to understand the issues and discover the most appropriate direction. This led to a brief to create an engaging and inspirational environment that is easy to shop, rich in attitude and energy, with the key objective of improving Sainsbury’s non-food credentials. The main departments to focus on were the ‘TU’ fashion brand, Health and Beauty and General Merchandise, including Home and Entertainment.

Gok Wan Sainsbury's TU Brocade and Damask, blue trend

Gok Wan Sainsbury's TU Brocade and Damask, blue trend

Dress from Sainsbury's Tu range Islamic geometric design fashion

Dress from Sainsbury's Tu range Islamic geometric design fashion

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