"Introduction to Social TV: Enhancing the Shared Experience with Interactive TV." author Konstantinos Chorianopoulos, and George Lekakos. The design of "Social TV" systems allows viewer to interact personally with shows online. Social TV allows for the viewer to have a deeper fan connection to show they watch.
"WGN America's How I Met Your Mother "Summer of the SuperFan" Will be Legendary" Authors PR Newswire. Using a social media promotion titled “Summer of the SuperFan” WGN to connect with viewers of the television show "How I Met Your Mother. This successfully increased viewership. Messages were aired throughout the broadcasts engaging fans to interact.
SPOILERS: ‘How I Met Your Mother’ Stirs Passions in Social Media
"‘How I Met Your Mother' Finale Season 9 Ended Where It All Began, Understanding Why It has Always Been Robin" Authors International Business Times. Disappointed with the shows finale many fans turn to social media. Using sites like Facebook and Twitter viewers voiced their unhappiness with the producers and writers.
‘How I Met Your Mother’ Building To A Big Online Finale Too
http://www.deadline.com, "'How I Met Your Mother’ Building To A Big Online Finale Too" The produce of How I Met Your Mother have made different hashtags in hopes of drawing in views for the final show. The hashtags are"#HIMYMFanFarewel" where fans can say goodbye to the star of the show.
"CBS Makes Most of 'How I Met' Online" Author Daisy Whitney. CBS executives producers are using several new-media, viral video and social networking tactics in an effort to promote the third season of "How I Met Your Mother". Using these types of digital campaigns reveal the lengths networks will go to gain new viewers. These campaigns also keep viewers wanting digital programming engaged.
"How I Met Your Mother Meets Cristin Milioti, Fans Express Mixed Reactions" Authors International Business Times. Polled users asking about the choice of Cristin Milioti aka "the girl with the yellow umbrella" in the shows season finale. This information helps the writers to understand how the viewers feel about the character. Also it will give some direction for writing Season 9.