ENCENS- Not only am I drawn to this ad because I love plants, but it is so eye-catching! The beautiful images and adorable colors work so well together to create an attractive advertisement. This ad has lots of information but it is displayed in a way that doesn't cause clutter or overwhelm the audience so much that they skip right past it and move on without reading it. The links to the website continually draw the audience to their store, without confusing the audience. Such a nice ad.
Of all the websites I looked at, this one was my absolute favorite. I think the recurring colors-- orange and green/teal really give the website a sense of unity and connect every page to the theme. Furthermore, the repeated use of squares as a design concept give the website structure.