In 2007, Bourjois Paris spread the word about its new Docteur Glamour line by creating a beauty ambulance of sorts. A vehicle with glass sides served as the setting for prearranged appointments with beauty editors outside the offices of several large magazine publishing companies.

In 2007, Bourjois Paris spread the word about its new Docteur Glamour line by creating a beauty ambulance of sorts. A vehicle with glass sides served as the setting for prearranged appointments with beauty editors outside the offices of several large magazine publishing companies.

For a 2005 cosmetics launch, Bourjois Paris invited beauty editors to a model apartment at an unfinished apartment building in New York. Part of the unusual setting included a Bourjois product developer preparing pink eye shadow in the kitchen with the aid of a pink KitchenAid blender.

For a 2005 cosmetics launch, Bourjois Paris invited beauty editors to a model apartment at an unfinished apartment building in New York. Part of the unusual setting included a Bourjois product developer preparing pink eye shadow in the kitchen with the aid of a pink KitchenAid blender.

Models escorted beauty editors down the runway. Photo: Andre Maier Photography

Models escorted beauty editors down the runway. Photo: Andre Maier Photography

Betsey Johnson didn't look far for inspiration for her perfume's launch in 2006, bringing 55 beauty editors and fragrance execs...

Betsey Johnson didn't look far for inspiration for her perfume's launch in 2006, bringing 55 beauty editors and fragrance execs...

the right furnishings matched with hues from the new range for your next product launch [Photo: Jeff Thomas/ImageCapture]

The Una Cebu Car's Swirling Exterior is Crafted from Coconut Flower Stalks and Other Local Materials | Inhabitat - Green Design, Innovation, Architecture, Green Building

The Una Cebu Car's Swirling Exterior is Crafted from Coconut Flower Stalks and Other Local Materials

The Una Cebu Car's Swirling Exterior is Crafted from Coconut Flower Stalks and Other Local Materials | Inhabitat - Green Design, Innovation, Architecture, Green Building

Really cool. www.fibergraphic.com #FiberGraphic

This interactive ping pong table tracks where players hit the ball

Shadow Wi-Fi, installed on a beach in Peru, will deliver Wi-Fi access only to beach-goers out of the sun's rays

Wi-Fi That Only Works in Shade Intends to Prevent Skin Cancer

Shadow Wi-Fi, installed on a beach in Peru, will deliver Wi-Fi access only to beach-goers out of the sun's rays

A Stuk Designs artist sketched portraits of invitees holding the new products, creating the drawings based on photos from guests’ social media streams.

A Stuk Designs artist sketched portraits of invitees holding the new products, creating the drawings based on photos from guests’ social media streams.

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