Disrupting How Bestsellers Are Made: Apply Startup-style Growth Hacking To Publishing
Once you break out of the shackles of antiquated notions of what is or isn't marketing, the whole field becomes cheaper, easier, and much more, scalable. The game changes forever. | Business: Economics, Marketing, Strategy
Growth Hacking for Grownups: How Can Big Brands Leverage Startup Growth Tactics?
Growth hacking seems to be relevant only for scrappy startups and too risky for big brands. But by using many controlled tests of small changes, big brands can use growth hacking approaches to innovate also. | Startup - Growth Hacking