I love the idea here. It's edgy. It's a little too impractical for our business, but I like how they push the envelope in a meaningful way... I like the connection between the erotic and the mystery that is created by just showing a glimpse of something beautiful. Unfortunately I'm a little distracted by the fact that I'm not sure exactly what the brand name here is. Erotismo? Erotisma? It's a weird word and so I can't be sure. Nice idea though.