Pinterest • The world’s catalogue of ideas

Explore these ideas and much more!

Effective Branding Lessons from Rory Sutherland, Ogilvy Vice Chairman | MeetTheBoss

Life Lessons from an ad man. Advertising adds value to a product by changing our perception, rather than the product itself. #RorySutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value and his conclusion has interesting consequences for how we look at life.