DiorSkin Forever "Flawless Perfection Wear Makeup"--My favorite foundation of all time. I'm very fair and the selection of light shades is usually "white" and "light pinkish". Dior actually offers fair shades that AREN'T PINK! You only need a little of this to get even coverage. It lasts all day, and I mean ALL DAY! I've worn this 20 hours without looking smudgy or having fade out and it still felt good. Lastly, $47.00 is reasonable for such a prestige brand.
If you want your makeup to be more professional and to better suit your face, there is a lot of information you should know about, what makeup products to use, your face shape, your skin tone, and many other details. These makeup charts will give you some nice and useful information that will save your time and make your makeup look better.